Allyson brings over 23 years of senior living marketing, branding and sales leadership experience to Cadence. Her prior experience includes successful startups, acquisitions and the repositioning of distressed communities. Prior to joining Cadence, she was Corporate Director of Marketing at Retirement Community Specialists (RCS) and IPA Management where she developed and executed the marketing, branding and lease-up strategies for the senior living portfolio that includes the Generations brand, as well as the marketing strategies for the multifamily communities located in AZ and the Midwest. Her experience also includes Alterra Healthcare, Silverado Senior Living, CareMatrix and Senior Living Associates, as well as Nathan Marketing, LLC, a senior industry marketing firm. Allyson holds a Bachelor of Arts in Communications from the University at Buffalo and received her Certificate in Marketing Strategy from Cornell University.